The territorial dispute between Tokyo and Beijing lowered the Chinese travelers. Japan’s move to nationalize disputed islands at the East China Sea drew a harsh critic from Chinese’s officials and triggered a boycott from Chinese’s consumers and tourists. With no end in sight to the dispute, the Japanese government turned its eye to lucrative Southeast Asian market. Tokyo wants to attract 1 million Southeast Asian tourists this year, and 2 million in 2016. The number was 780,000 last year.
On the political side, the Japanese governments want to have a closer relationship with ASEAN countries. Nationalist leader Shinzo Abe who visited Vietnam, Thailand and Indonesia after becoming prime minister is expected to tour Malaysia and the Philippines. During his visit, Japanese Prime Minister will try to develop relations with Southeast Asian countries to obstruct Beijing’s regional ambition, reports say. Malaysia and the Philippines have a territorial dispute with Beijing likewise Japan. Japanese PM Abe is due to host a special meeting of ASEAN leaders in Tokyo in December.